Social Media Trends that Will Work for 2022 and Beyond

Social media is essentially the place wherein people spend a good part of their day. It is not at all an exaggeration to say that in today’s world. It has become an integral part of the lives and routines for many of us. Some of us have even become addicted to social media and we can’t help but mindlessly keep scrolling through our feed. Seeing the importance of social media in today’s world and for the lives of consumers, social media marketing companies in the USA can fully leverage that and help their clients grow bigger. As for marketing, here is a list of some of the most important social media trends that you must be aware of for 2022 and beyond.

Short-form video content is going to stay and platforms such as TikTok are slowly moving up the rank when it comes to beating Instagram. Marketers are now flocking to short-form video platforms to create their channels and promote their products. Since humans have short attention spans, it becomes convenient to use short clips to promote a product/service. 

When it comes to reaching out to new audiences, that would become a primary goal for the marketeers. Times have changed and for 2022 and beyond marketers will focus more on reaching a new user base or target audience, growing relationships with the existing customers, and putting a lot of emphasis on customer service. Previously, the focus was more on advertising products as well as boosting sales. There is going to be a clear shift in how brands and companies will use social media in the future. 

Video content (both long-form and short-form) will continue to dominate the social media space till we find a better alternative, which we think is quite difficult to find. Majority of online media consumption is done through video. Should you want to stay relevant in the social media domain, you need to start leveraging video content of all types. 

If you’re looking for a stellar social media agency in Royal Oak, MI, PGN Agency can help you out. Call us or drop us a line today to discover all the great work we can do together.